Sabre is an independent, fully owned MAA group company. Almost 15 years ago, Sabre was set up as a specialized direct marketing agency. Since then, we have been the champions of measurement and personalization in marketing practice. The gradual progression to the internet has been both logical and exciting for us... given that the possibilities of delivering a measurable marketing program are amplified in the new platform.

The entrepreneurial culture of Sabre is reflective of its people, drawn from various domain backgrounds, who are driven by a fitting combination of values and skill sets.