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Direct Marketing
 
Direct Marketing  
At Sabre, we understand your increasing need to push the sales needle forward. Our experts can work in tandem with your marketing team to generate a new lead, qualify an existing one and, maybe, close a sale itself! We deploy a judicious mix of direct mail, online, email and telecalling tactics to help build your sales pipeline.
 
Pre Sales Services
Contact Discovery & Database Creation
One of the most daunting challenges faced by today’s marketers is the task of creating a clean database. Sabre has the in-house expertise to custom create a leads database that addresses your specific business goals. What makes us effective? Our belief that designations and functions are not the same in every organisation… the reason why we study both deeply and translate that knowledge into a value add for your marketing strategy.
 
Lead Generation Asset Creation & Development
An advertising legend once said, “If it doesn’t sell, it isn’t creative”. Team Sabre strongly believes in it, and blends business acumen with lateral thinking for conceptualising creative assets that help generate genuine leads–apart from raising eyebrows
 
Sales Support Services
Cold Calling and Prospecting
The human touch still works wonders to a comprehensive lead generation program. Less wonder, we still apply the best practices in cold calling to connect with prospects. Our experienced telemarketing professionals are thoroughly trained to navigate all kinds of organisations, and connect well with decision makers through meaningful conversations. We take them through a rigorous product training program before the commencement of every lead generation activity.
 
B2B Appointment Setting Services
A database is akin to a ready to use palette with paint… it calls for another skill set to create the ‘oomph’ quotient. Whether it’s ‘your’ roster of contacts or a database created by us, we go all out to ensure that you realize the maximum returns from the lead generation campaign. Once our seasoned appointment setting experts take charge, you can continue to focus on your priorities because we would have already instilled the passion to talk about your offerings, confidently and meaningfully…
 
It doesn’t stop with that! Post appointment, Sabre can follow up with both your prospective customer and your external sales team–channel partner–to ensure that the opportunity is optimized. This approach is what has made team Sabre effective–even in the most difficult terrains where the appointment setting process has to be a long term exercise. And not just a one time affair!
 
Lead Qualification & Nurturing
How often do you worry about bridging the gap between sales and marketing? Even if it’s ‘once in a while’, it’s time you knew what Sabre can do! We start by giving due credit to your valuable contacts information acquired through a multitude of channels over the years. We also understand the impediments and inhibitions of your in-house sales team. When it comes to nurturing and qualifying leads, our experts know precisely what to look for and what you are looking for! Be it a hot, warm or cold lead, our emphasis is always on quality and conversion. What doesn’t work is weeded out at every stage! And what adds value is nurtured and treated like gold!
 
 
   
  Start generating leads, the Sabre way!
   
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The Sabre promise
 
A pipeline of genuine leads
A qualified B2B lead is generally someone who has evinced interest in attending an event, agreeing to meet a company sales person, receiving a case study…
 
Relevant, insightful reports
Our analysts can generate daily, weekly, fortnightly or monthly reports, irrespective of the size of the database. Well, they too love to deliver quality and accuracy–more than quantity!
 
Priceless market intelligence
Our lead generation team has loads of experience in leveraging our client’s insights to plan and execute result-oriented marketing campaigns.
   
   
   

The Sabre promise

A pipeline of genuine leads

The Sabre promise is a set of qualified leads that helps make your sales/marketing team’s life easier and simpler. Each prospect will pass through several touch points during our nurturing process. Once our strategy and client servicing teams are convinced that the preset attributes have been accomplished, the lead is deemed as qualified. A qualified B2B lead is generally someone who has evinced interest in attending an event, agreeing to meet a company sales person, receiving a case study, whitepaper or brochure, trying out a product/service for free, providing feedback, referring a peer and, last but not the least, receiving further communication.

Relevant, insightful reports

When it comes to reporting, we don’t believe in inundating our clients with gibberish in the form of spreadsheets. At the same time, we ensure that each of our reports has all the relevant fields and data that help marketers take smarter business decisions. We don’t stop with that… Sabre can continue to work on the no’s and maybe’s in the leads database, till such time it’s ok with you and not ok with them! But please be informed that our communication experts do know the dividing line between a push and pull. That’s not all– if necessary, our analysts can generate daily, weekly, fortnightly or monthly reports, irrespective of the size of the database. Well, they too love to deliver quality and accuracy–more than quantity!

Priceless market intelligence

You know your products, customers, partners and competitors better than we do! So how can our expertise add value to your business? Quite simple–We make the most of that information and concentrate on exploring new ways to connect better with your target audience. We can also go a step further and look at your prospect’s acceptance level apropos of your products. Our lead generation team has loads of experience in leveraging our client’s insights to plan and execute result-oriented marketing campaigns. What’s more, we don’t relish the idea of getting paid for reinventing the wheel! If you think we are on the boat, do feel free to talk to us.